CinéCréatis and the MHR Solidaire, a charity partnership and a brand new advertising spot

A great collaboration between students and the Montpellier Rugby Club

The CinéCréatis school and the MHR Solidaire have joined forces for an original charity initiative through the creation of an advertising spot. The project features the MHR team’s collector’s jersey, designed byESMA ‘s concept art illustration students, which will be auctioned off after the match on 21 December. All proceeds from the sale will be donated to associations supported by the MHR Solidaire endowment fund.

The advert, produced by students at CinéCréatis Montpellier, will be shown on the giant screen at GGL Stadium during the match and also on social networks. Not only is it an opportunity for young talent to make a name for themselves in the professional arena, it is also a great charity initiative.

An immersive experience for students

True to its values of inclusion, diversity, solidarity and sharing, the MHR Solidaire invited students to create an advertising spot to promote this collector’s jersey. In addition to its creative dimension, this project will serve a charitable cause by supporting local associations.

Students in their 3rd year of the CinéCréatis Professional Cinema and Audiovisual Cycle are the key players in this project. As part of their training, they have the opportunity to work on a concrete project, a real advertising exercise with a real advertiser. For this professional commission, the students will take on the roles they want to play in their future careers: director, cinematographer, editor, scriptwriter, etc.

The filming programme

The students began filming on Monday 2 December, in partnership with community workers, at the Restos du Cœur in Vendargues. On Tuesday 3 December, one team will be concentrated at the CinéCréatis studio, while another will be at the GGL Stadium. On Wednesday 4 and Thursday 5 December, teams will be working at the GGL Stadium and the Éric Béchu training stadium in Montpellier

This project will showcase the creativity of students and provide valuable assistance to the associations supported by MHR Solidaire, while embodying the fundamental values of solidarity and social commitment.

A fine example of commitment and sharing

The collaboration between CinéCréatis and MHR Solidaire is a perfect example of how education, artistic creation and solidarity can come together to generate a positive impact in the community. Thanks to this initiative, CinéCréatis students are not only enriching their professional careers, but are also taking part in an excellent social cause.